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“Do you know what warships, smooth jazz, and a sultry bass voice have in common? This trailer.”

That’s what the press release about Leviathan: Warships sent to us read, and they weren’t kidding. There are no helicopter crashes, no slow-mo breaches and no dubstep in this trailer. There’s not even an epic score (see: Assassin’s Creed: Revelations trailer) or an emotional sequence (see: Dead Island trailer), or even a shocking cliffhanger. Paradox Interactive wants to take it slow and in fashion that can be described as just plain cool, have taken a jazzy approach to showcasing and detailing their upcoming game, Leviathan: Warships. And it’s epic.

The goal of any PR campaign or marketing assets is to raise awareness and boost the appeal of the product or service and in a stroke of genius, Paradox Interactive has done just that with Leviathan: Warships. In announcing pre-orders, Paradox also shared a new trailer (up top) and while the game at first glance appears rather simple and unexciting, the narrator’s dialogue makes a lasting impression.

Features

PC & Mac system requirements on page 2.

Smart marketing. We want to play this game and thanks to this trailer, we’re taking this ship seriously.

Leviathan: Warships releases April 30, 2013 for PC, Mac, and Android and iOS tablets.

Let me know on Twitter @rob_keyes what you favorite game trailer is!

PC System Requirements

OS: XP/Vista/Windows 7

Processor: Intel® Pentium® IV 2.4 GHz or AMD 3500+

Memory: 2 GB RAM

Hard Disk Space: 800 MB

Video Card: NVIDIA® GeForce 8800 or ATI Radeon® X1900, 512mb graphics memory required.

DirectX®: 9.0c

Minimum Resolution: 1024x768

Sound: Direct X-compatible sound card

Additional: 3-button mouse and keyboard

Mac System Requirements

OS: Mac OS X 10.6.8 or later

Processor: Intel Core Duo Processor (2GHz or better)

Memory: 2 GB RAM

Hard Disk Space: 800 MB

Minimum Resolution: 1024x768

Video Card: ATI Radeon HD 6750 / NVIDIA GeForce 320 / NVIDIA GeForce 9600 or higher